Quenchies
Project
Beverage
Category
Branding
Instructor
Candice Lopez
Bradford Prairie
Typefaces
Report
Ganache
Chaloops
Duration
5 weeks
Objective
Quenchies is a flavored juice beverage that caters to an audience of young kids. The shark craze for kids in the past couple years was an element to build my theme around. The brand is structured around attractive typefaces and appealing illustrations. It needed to match the energy and interactiveness of young children.
Solution
The bottle is designed for it to be visually interacting as you turn the bottle around as elements start to connect within each side. This is supported with the logo using a script display font called Ganache, paired with Report and Chaloops that are used around the bottle. It is also supported by informative information, which gives the playful vibe the brand needs for a younger audience. Adorable illustrations of fruit and different angles of sharks was an important asset to grab a child's attention.
