![](https://cdn.myportfolio.com/ee4e91ae-dd78-4b48-a53b-f17d43fff3b5/f312a04c-11ab-4155-a42d-6a6e56ef5461_rw_1920.jpeg?h=48771f153db45938797777d01bb2fe5c)
ADAPTIVE ADVENTUREs
Project
Adaptive Sports Rebrand
Category
Branding
Instructor
Sean Bacon
Bradford Prairie
Typefaces
Public Sans
Ballinger Condensed
Duration
4 weeks
Objective
Adaptive Adventures is a non-profit organization that focuses on helping people with disabilities by empowering them to participate in outdoor activities. The organization, which is based in Crested Butte, Colorado, needed a dynamic new brand identity that connects to the spirit and ideals that drive them.
Solution
To maintain brand equity, I kept the navy blue from their existing palette and added orange to be more welcoming. The new logo uses a geometric mountain symbol, encrusted with pattern and color. I wanted to make sure there was a lot of variety with my design elements to give the brand a dynamic and confident look. The brand pairs Ballinger Condensed and Public Sans, whose varied widths allowed for a type treatment with matching line lengths. The new website uses a diagonal layout for each section to show evoke a mountain slope. The use of mighty imagery and positive copyrighting conveys a vision that empowers people to go beyond what they thought was previously possible.
![](https://cdn.myportfolio.com/ee4e91ae-dd78-4b48-a53b-f17d43fff3b5/e2b66dc5-f94e-4aee-bb9a-92ca001c18bc_rw_1920.jpeg?h=a6171ec952e3e28bda18838fbfdfd960)
![](https://cdn.myportfolio.com/ee4e91ae-dd78-4b48-a53b-f17d43fff3b5/f940d100-a9c5-42c5-ab58-295e5a61e1f0_rw_1920.jpeg?h=f238661a8957d7d8edda96cb03b1d30f)